New membership associations are entering the marketplace all the time.  The business of recruiting new members and retaining existing ones is increasingly competitive.  The Dec  Marketing Company can give you an edge – developing and managing carefully structured events that help turn your member group into an active and increasingly loyal community. 

Conferences – Awards Dinners
Networking Meetings - Workshops – Conventions

The Dec Marketing Company produce, organise and market events for industry associations and business membership groups.

We are specialists in developing learning and networking events that generate growth in membership numbers.  And that generate substantial new sources of revenue.  A well-conceived programme can transform your organisation’s profitability and status.

Increase membership by as much as 30%

The right mix and quality of learning events, of networking, benchmarking or common interest events, of awards dinners and conferences can drive up membership numbers by 30%.  We know this because we achieved just such an increase for one blue-chip membership association.

Keep your members 50% longer

Well-produced events have the power to turn ‘floating’ members into loyal members.  Members get added value from well-focused networking and learning.  They become active – and when members do something they are much more likely to remain members.  They start to feel they are part of a real community, and once customers adopt community behaviour they stay customers 50% longer.

Let members recruit new members

Good events are also a highly effective recruitment tool.  When members and non-members successfully interact at the same event, your members can convert up to half of the non-members present.  We know this because we regularly achieved this result for one membership association.

Open new revenue streams worth £’000s

And good events are a great opportunity for you.  To get your message across to members.  To get valuable feedback directly from your members.

Events can also be a source of significant new revenue in their own right.  We know this as well, because we have already developed programmes of learning and networking events that have generated more than £750,000 of new revenue from members – over and above their subscription fees.

Practical knowledge and real achievement – not theory

Our event management know-how is backed by outstanding business-to-business marketing expertise.   We have developed and promoted successful cross industry events with organisations like: The Institute of Management, The Best Practice Club, The Infrastructure Forum, The Institute of Mechanical Engineers, The Society of Strategic Planners (USA), The Software & Information Industry Association (USA), The European Venture Capital Association, The Association of Unit Trusts & Investment Funds and The Federation of the Electronics Industry.

Now we can help you…

If you would like to discuss how The Dec Marketing Company can help transform your membership through producing, promoting or project managing successful business events please call Andrew Dec today on 01462 712677 or email This email address is being protected from spam bots, you need Javascript enabled to view it .