Event evaluation

As pressure on marketing budgets grows ever-greater, demonstrating the success of a business event has become paramount.

But unfortunately, providing meaningful measurement is an area that many event organisers (and their clients) either overlook or do badly. Whether measuring the educational or commercial value, return on investment or the delegate experience at your event, we have developed a range of tools to provide comprehensive assessment:

• Delegate/visitor evaluation Our methodology for evaluating the delegate experience is based on a comparison between importance (i.e. delegate expectation) and delivery (how you actually performed).
  
  Our scoring system provides clients with a percentage score for each element of an event: content; administration; networking opportunities; speaker handout materials; session facilitation; delegate pack contents; venue location; venue facilities; food and refreshments; event management on the day; pre event marketing; the mix of delegates at the event; if the event met advertised objectives; what actions delegates would take after the event.
  
• Impact measurement Our evaluation service extends to measuring the impact of your business/learning events once delegates have gone back to their workplace. We can establish the usefulness of the event to their organisation, the impact on their personal effectiveness and whether your event stimulated any positive change.

• Marketing effectiveness Using techniques honed through years of direct marketing experience, we provide a comprehensive analysis of the effectiveness of your promotion campaigns. Measurements include mailing list response rates, marketing budget ROI and web site traffic reports.
  
  Using split tests we can provide insight into the importance of your different offers, copy, lists, collateral format etc.