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   08.09.10
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Promotion & Marketing

Here are our event promotion and marketing services. You can use this list as a task template when selling your next event.  Some clients resource various tasks in-house and call us in to fill the gaps. Others prefer a complete management approach that allows them to focus on their core business.

  • Event marketing strategy - Design appropriate strategy for event to meet client objectives
  • Marketing plan - Produce a detailed marketing plan - budgets, tactics and schedules
  • Sponsorship proposals - Produce proposal packs for prospective sponsors
  • Sponsorship sales - Identify sponsors and sell sponsorship packages
  • Copywriting and design - Create promotional letters, brochures, ads, press releases, emails, web pages
  • Production and fulfillment - Deliver direct mail letters/brochures, ads, press releases, fax and email blasts
  • Database development - Conduct database/list research, list building, lead generation, database management
  • Website development - Build your site, including design, copywriting and production (see online systems)
  • Telemarketing - Set up, brief and implement delegate telesales campaign (see telemarketing systems)
  • Advertising campaigns - Plan campaigns, secure media, design and place adverts
  • Publicity and PR - Raise awareness through press releases, interviews, articles, case studies
  • Market relationships - Build relationships with sponsors, media partners and industry associations

    You can select from these services in any combination or as a full production package.
 
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