The event
Passion entrepreneurship and the re-birth of local communities
10th November 2005 – Cavendish Conference Centre, London

The brief
To bring the local economic regeneration ideas of Dr Ernesto Sirolli and the work of The Sirolli Institute to the attention of national, regional and local policy makers, including 

• Decision makers in local authorities and regional development agencies
• Housing associations and regeneration agencies
• Government departments

The challenges
Liaison with an overseas client  Anglicising content and marketing materials to fit with a UK audience and delivering a senior level audience. Working to tight timescales and pre defined budgets. Securing ministerial involvement.

The highlights

• Venue sourcing We conducted extensive venue research to locate an intimate lecture theatre to suit the charismatic style of the main speaker.
• Marketing We also undertoook wide-ranging list research and database building within new markets. We completely refreshed the client’s marketing materials for a UK audience including web site, email promotions, printed brochures and delegate handout materials.
• Online registration We created a micro-site for the event to enhance promotion and take secure online bookings. Over 90% of registrations were electronic, which made administration highly efficient and cost effective. Total 117 registrations.
• On-the-day management Smooth running of operations on the day. Delegate registration and helpdesk, timekeeping and management of catering and AV suppliers.

The outcome
Delegate evaluations revealed extremely high levels of satisfaction with the event. Facilitated networking during breaks proved to be a particular benefit for many delegates.