An industry trends report published recently announced that face-to-face events deliver the greatest return on investment (ROI) over other customary marketing approaches. The study conducted by the MPI Foundation interviewed UK marketing directors across a wide range of industry sectors and organisation sizes.
Its findings show that event marketing tops the ROI league – it is quoted by twice as many companies as providing the best ROI than the nearest contender, web marketing.
The report findings are no surprise to Andrew Dec, MD at DEC Marketing Company. A strong believer in the potential of events to grow business, Andrew works with companies to deliver event led marketing strategies.
“I help firms get the most from their marketing budgets. Direct marketing, advertising, PR and online promotions all play an important role in creating successful campaigns for my clients. But, if I had to name the one activity that produced the most significant returns it would be the use of seminar presentations, workshops, conferences, roadshows, product launches and networking meetings to educate and inform customers and prospects”
“These smaller ‘proprietary’ events give sales forces close proximity to a contingent of final decision makers, they can provide a more straight-forward path to both new and repeat business. Whether prospecting for new customers, working warm prospects or securing a deal, there is a set of events appropriate to every industry, at every stage of the selling cycle aimed at achieving measurable business objectives”
Andrew’s case study examples provide a glimpse of what can be achieved in different types of organisation: They include:
Want to discuss your event marketing ideas? Contact Andrew Dec on 01763 263420 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it.